SMM

Social Media is an online platform for any brand to leverage in a way that benefits the brand and the customer. SM gives the opportunity to project the right brand image as intended and provide a place for the brand and the customers to understand each other, thereby enabling the creation of the right kind of products that the customers would appreciate.

In the current age, social media is the face of the brand and we know how crucial it is for a brand not just to put forth their best but their authentic outlook as well.

Understanding the brand

Understanding the brand is key for us to portray the brand in the right image. This entails you explaining what you do, why you do that, how do you do that, your origin story etc.. Once we have an idea of where you come from, what you are doing now and where you plan to get to, it would help us to decide on the branding and content strategy.

Branding

Branding refers to design that would be specific to your brand. This includes brand logo, brand colour palette, brand fonts, icons (if needed) and even design templates. Branding is imperative as it would familiarize your brand with your audience without saying much.

Content Strategy

Content strategy is where we put together all that we have learned about your brand and your brand values and decide on the brand image that we would be portraying on social media. Content strategy would be tailormade for your brand based on several components such as the platform’s algorithm, target audience, brand’s niche, content pillars, posting frequency and the social media goals for the brand.

Once the strategy for the brand’s social media is in place, then we begin to plan content for the upcoming days. A content calendar is curated for each month with the theme of the post decided. Then the copywriting, designing and content writing brings out the post.
We would check with you before publishing the post to make sure the intended brand image is portrayed as discussed.